About Us



Home of the Genuine Dr. Cook® Bitless Bridle.

MISSION STATEMENT: To improve the welfare of the horse and the safety of riders and drivers by providing a painless and more effective rein-aid that prevents and cures many bit-induced diseases and risk-escalating behaviors. To reduce equestrian expenses, accidents, tragedies and grief. To enhance performance and add to the sum of horse and human happiness.


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Bitless Bridle, Inc. was founded by Robert Cook, FRCVS., PhD in 1999. We are recognized world wide for our quality products and outstanding customer service.

Our main office is located in Wrightsville, Pennsylvania. Office hours are 9:00 AM - 4:00 PM, EST, Monday through Friday.


 The Bitless Bridle™ was developed by Dr. Robert Cook. After years of research, inspiration and perspiration, Dr. Cook successfully brought The Bitless Bridle™ to the attention of the public.

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Robert Cook, FRCVS., PhD., Professor of Surgery Emeritus of Tufts University, Massachusetts, is a veterinarian who, for most of his career since graduating from the Royal Veterinary College, London, in 1952, has been a faculty member of clinical departments at schools of veterinary medicine in the UK and USA. READ MORE ABOUT DR COOK

Today, The Dr. Cook® Bitless Bride is marketed all over the world and used in all disciplines. It is the most accepted and trusted 'bit free' bridle on the market.

You and your horse have everything to gain and nothing to loose by giving The Bitless Bridle™ a try with our generous trial offer. Use the bridle for 30 days and if for any reason you do not wish to keep it, return it for full refund. Your satisfaction is guaranteed.

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Do anything in a Dr. Cook® Bitless Bridle that you can in a bitted bridle!

(Except hurt your horse)



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"Forget the no-more-metal rhetoric, forget the pain, forget the cruelty - all of which are true - the darned thing just works better than a bit!".....
Joe Camp, speaker, author, filmmaker (including the BENJI series), children's advocate and voice for animals.

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Featured in several Magazines including the cover of Practical Horseman and this issue Endurance News......
With Logos Hall and his horse Mouse, on the cover for being the first to finish the Tevis in The Bitless Bridle™ by Dr. Cook®


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Endorsed by the Famous Golden Palomino Tennessee Walking Horse Stallion, IVORY PAL and his dedicated Owner/Trainer Rafael Valle.
Rafael and Ivory Pal perform throughout the United States barefoot and bitless, in Dr. Cook's Bitless Bridle.

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The bridle of choice for well known Australian Natural Horse Trainer, Carlos Tabernaberri.

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Copyright© 2000 - 2014 The Bitless Bridle, Inc.


Website Content and Material by Dr. Robert Cook F.R.C.V.S., Ph.D. Copyright © 2000 - 2017 The Bitless Bridle, Inc..